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Female consumer view on menstrual stigma in advertising of menstrual products
Malečová, Tereza ; Ježková, Tereza (advisor) ; Schneiderová, Soňa (referee)
This bachelor's thesis deals with the perspective of female consumers on menstrual stigma in advertisements for menstrual products. Firstly, it focuses on how the view of menstruation was changed throughout history and how it formed period stigma. It describes how the advertising world worked with menstrual stigma from the beginning of the 20th century to the present day and how the view of menstruation is shaped today. It deals with the so-called #periodpositive phenomenon, which has been reflected in social discourse and advertising communication for several years, and analyzes several advertisements that were created with the intention of de- tabooing menstruation. Last but not least, part of the theoretical work focuses on the impact of the stigmatization of menstruation on the consumers themselves. The subject of the research part is to understand how Czech female consumers perceive menstrual stigma and how they approach current advertising communication for menstrual products. The thesis examines whether the view of female consumers on the issue differs depending on their age. The method of quantitative collection of data was used for the research.
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People with mental disorders and their access to the labour market
Vovsová, Nikola ; Rybová, Lucie (advisor) ; Angelovská, Olga (referee)
Group of people with mental illness is a very diverse group. Due to its diagnosis they have to face prejudices and stigmatization, which influences all levels of their lives - even the working one. This diploma thesis People with mental disorders and their access to the labour market examines the position of persons with mental disorders on the labor market. It is based on the premise that employment is an important element for every person, as it provides an income and, above all, represents belonging to the majority society. In this work I introduce the setting of Czech legislation and public policy documents, I realize my own quantitative (using content analysis of media outputs) and qualitative (using semi-structured expert interviews) research and based on that I classify people with mental illness into the relevant target population according to the Theory of social construction of target populations (according to Schneider and Ingram). I choose this procedure of combined (= mixed) research to collect a sufficient amount of data. This theory says how benefits or burdens are allocated in society. I define the problems and, in conclusion, I present possible recommendations how the situation could change with the help of public policy instruments and how the the stigma that these people have to...
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Development and new trends in the care for people with mental illness
Vajdová, Martina ; Janečková, Hana (advisor) ; Šťastná, Jaroslava (referee)
Development and new trends in the care for people with mental illness Abstract: The aim of my bachelor's thesis is to capture developments and new trends in the care for people with mental illnesses. In the introduction, I briefly specify the concept of mental illness and set the division of mental illnesses. Several selected diagnoses of mental illnesses, which are described here are based on professional literature, practical experience and available health statistics. The following is a description of the development of care for people with mental illnesses. From Ancient Times to the Middle Ages, society explained the existence of mental illnesses in humans as the action of supernatural forces. The care for people with mental illnesses was merely an exception during these historical periods. The situation of people with mental illnesses improved during the period of Enlightenment. With the development of medical science, society came to the conclusion that mental illnesses were caused by brain diseases. Psychiatry became a field of science with the first successful therapy treatments. Treatment began to be concentrated in mental institutions, later in psychiatric hospitals. This trend prevailed until the second half of the 20th century. Towards the end of the 20th century, the process of...
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Framing of Mental Illness in Selected Media Outputs Focused on Destigmatization
Nováková, Barbora ; Vranka, Marek (advisor) ; Čeňková, Jana (referee)
The dissertation called 'Framing of Mental Illness in Selected Media Outputs Focused on Destigmatization' explores how the documentary series 'Life Behind the Wall', online documentary series 'You are not alone', an audio documentary series 'My therapy' communicate the theme of mental health. The work aims to find out how selected journalistic projects framed the issue of mental illness. The theoretical part of the work first deals with mental illness, the concept of stigma and the role of the media in its transmission. It also focuses on destigmatization and defining the most important destigmatization approaches. The next part presents the theoretical basis of concepts such as the influence of the media, agenda-setting and framing. The analytical part presents 10 frameworks, which have been identified using the method of grounded theory. The results are summarized in a discussion, where found frameworks and their limits are being evaluated and compared with best practices based on manuals for journalists and professional publications on mental illness.
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Stigmatization of Schizophrenia on Selected Czech News Sites
Sobková, Kateřina ; Reifová, Irena (advisor) ; Nečas, Vlastimil (referee)
This diploma thesis examines the stigmatization of schizophrenia on selected Czech news sites. Schizophrenia is one of the most stigmatized mental illnesses. This stigma is also aided by the media, which tends to portray schizophrenia in an overly negative way. The aim of this work is to determine how schizophrenia is stigmatized on selected news sites. The theoretical part of the thesis briefly summarizes the issue of media content and clarifies the basic concepts important for the study of this content. The theoretical basis for the study of stigmatization of schizophrenia were also laid in this part. In the practical part, a content analysis of articles mentioning schizophrenia was performer. Those articles were published during 2019 on the news sites novinky.cz, idnes.cz, aktualne.cz, denik.cz and blesk.cz. Also, a qualitative analysis of the comments of the recipients, who spoke about people with schizophrenia in discussion forums for the examined articles, was performed. The work is intended for participants engaged in destigmatization projects and for creators of media content. The findings from this work can help the ongoing destigmatization process in the Czech Republic.
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